← All writing
What executives actually want from IT
Twelve years of serving people whose calendars cost more per hour than my first salary. The asks behind the asks.
(Placeholder structure — replace this body with your writing. Edit this file at src/content/writing/what-executives-want-from-it.md.)
Open with a myth about what executives want (fast fixes, fancy tech) and puncture it.
The ask behind the ask
What they say versus what they mean. Concrete examples from real support moments (kept anonymous).
The line worth screenshotting.
What earns their trust
The behaviors that made leaders ask for you by name.
What it taught me about everything else
How serving the top of the org changed how you build for the whole org.